Commodification is the imposition of Value on the Object
-- Value is an intangible measurement of worth or utility
Through Conveyance,
the Commodity (Object) and its Consumer (Subject)
enter into an unstable interaction,
wherein the Subject is simultaneously
perceptive of the Object and affected by that Object
(The marked coming-into-being of the Object)
Due to the imposition of Value,
the Commodity comes-into-being according to its worth or utility to the Subject
which is to say,
the Conveyance of Commodity is the interrelation of Self and valued Object
so,
the Commodity comes-into-being according to its Value relative to the Subject
and thus,
for each Subject, the World manifests according to a relative sense of Value
Now,
because the Commodity’s Value is relative to the Subject,
the Value of the Commodity is subjectively determined.
This is the marking of the Commodity, its subjective manifestation.
This determination manifests as Will in the World:
I choose this t-shirt or that,
I spread my money around;
I determine what is valuable to me.
This is not an illusory manifestation,
this is Being in a Commodity Culture
Accordingly,
the above Worldview is likewise Objectified
(and thereby Commodified)
and Conveyed again to the Subject.
In this residual Conveyance,
the Spectacle manifests relative to the Subject;
One sees the World as reflective of Self
(i.e. think of the geography of available information,
the Like-ing or Unlike-ing of the World,
the books you read rather than those you don’t)
and so,
reflective of the Subject’s presumed sense of Value.
Thus,
the Subject acts according to the determination of Value,
and the World reflects those determinations through the proliferation of Commodity
(the perpetual output of Commodity as manifestation of “infinite” choices).
Will in the World is a false production,
a Relative Autonomy (as Althusser would put it):
Human potential limited to the Self-Affirmation of Value determinations,
Emo, Ergo Sum
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